What an absolute pleasure it was to work with this amazing artist. Aimee Pradel creates gorgeous heirloom works of art reminiscent of the toleware of days gone by. We wanted to create a logo that embodied the historical aspects that her work is inspired by.

Aimee told me that her pieces feel like a weaving together of her creative story. She is a florist, visual merchandiser, weaver, painter, quilter, knitter, and – general lover of all things tiny and detailed. So the visual identity needed to embrace all these things as well. Her love for antique floral paintings found it’s home in the thank you cards we created as well as in the header of her website. Weaving together all the beautiful elements to create a look that is purely hers…