florist - melbourne, australia
Lucy Loves Charlie was founded in 2009 and the business changed hands at the end of 2019. The new owners wanted to give the business a new lease on life by rebranding and creating a new eCommerce store that was more reflective of their aesthetics and creative story.
I worked with Juliette to create their new visual identity, to highlight their unique style and to step up their online presence and really push online sales.
The brief for the branding was to create a look that was modern yet vintage… A design that would encapsulate both aesthetics. The hand-drawn floral elements bring in the bespoke ‘cottage industry’ feel and the mix of modern and vintage typefaces bring together the whole story of the brand.
You have a story. A story that deserves to be brought to life…. so let’s create a something beautiful that both you and your customers love!
I know that hiring a designer can sometimes be daunting, so feel free to give me a call to chat so I can help you through the process…