The Alpine Hotel is a long-standing landmark in the heart of Bright, with its current website design dating back more than a decade. The owners wanted to breathe new life into their online presence by modernising the look and functionality, while staying true to the hotel’s heritage and character. I worked with the Alpine team to create a refreshed website that feels contemporary and engaging, yet still honours the hotel’s established identity.

The brief was to combining the best of modern hospitality design with the warmth of a regional classic. The new website features seamless booking integrations with NewBook and Now Book It, a “What’s On / Did You Know” section to highlight events and stories and to showcase the hotel’s diverse dining areas The result is a design that balances modern usability with historic charm, ensuring the Alpine Hotel Bright’s online presence reflects both its past and its future.