Dr Jen Barham-Floreani is the creator of Well Adjusted™, an eCommerce and blog platform that shares vital information on how to create healthy families.

I was honoured to be asked to redesign their branding and overhaul the website. Jen wanted something a little more feminine and aligned with her ethos. We bought in illustrated feminine elements focusing on pregnancy and birth, with colours that worked in with the existing colours in her best-selling book  ‘Well Adjusted Babies’.

I worked with Jen to create the new visual identity that embraced the feminine and the magic of childbirth and motherhood. We used soft colours with splashes of gold, watercolour elements mixed with line-drawings that highlight the different stages of family life.